WHAT WE DID

Generative AI image microsite and event activation

PROBLEM

Central Pattana is interested in AI technology trends and aims to develop new interactive activities that can be played both online and offline using AI-generated content during the summer period, integrated with the mall’s themed decorations.

THE STRATEGY & TACTICS

We propose a simple way for consumers to engage by creating a microsite for Generative AI images customized for Thai users, incorporating the mall’s themed decorations to inspire new ideas. The AI platform is currently limited to English and technical terms, which presents challenges in generating images. Therefore, we have developed an automated translator system linked with a third-party AI image platform for this campaign. This setup enables users to input ideas in Thai and have them translated into AI-generated images that can be saved and shared on social media.

RESULTED

The campaign is currently running.