WHAT WE DID

Influencer marketing strategy and implementation

PROBLEM

Oishi Sauce aims to launch a new sauce flavor; however, the existing sauce flavors still have low awareness. They want to create buzz on social media and increase sales volume through online marketing.

THE STRATEGY & TACTICS

• We researched social media conversations and found that users mention sauce on Facebook, Instagram, and TikTok, often engaging with cooking communities. Short-form videos are particularly effective in showcasing simple recipes. Our influencer strategy includes:
1. Creating product awareness and engagement by leveraging Key Opinion Leaders (KOLs) within cooking communities to share cooking ideas and experiences.
2. Driving sales through KOLs’ live demonstrations to encourage online purchases.
3. Encouraging advocacy through real user reviews and recommendations.

• Our influencer pillars will focus on food gurus, creative cooking, travel and food, foodies, and promotions to reach all potential target audiences.

RESULTED

• Reach 4.6M people (Achieved over KPI 2.7x)

• 214K engagement (Achieved over KPI 2.3x)

• 3.1M views (Achieved over KPI 2.3x)