WHAT WE DID

AR Gamification

PROBLEM

Shabushi aimed to launch a new marketing campaign that integrated technology with consumer engagement and boosting restaurant sales by relaunch black shabu soup.

THE STRATEGY & TACTICS

We combining gamification and AR to enhance shabu engagement. Users interacted with shabu pot through mobile device – their goal was to swiftly select and place the correct ingredients into the pot to receive rewards. Moreover, players received discount coupons as the rewards which their could redeem during their next visit.

RESULTED

Game participation 1,551,452 times with
32,107 users across Thailand